Digital Marketing

Digital Marketing course is designed to give a thorough foundation in digital marketing. It covers essential topics and tools, allowing participants to understand and implement a variety of digital marketing strategies. The course culminates in a practical project, enabling participants to apply their knowledge to a real-world scenario.

Week 1: Introduction to Digital Marketing

• Day 1-2: Understanding Digital Marketing

  • Overview of digital marketing

  • Different channels of digital marketing (SEO, SEM, Social Media, Email, Content)

• Day 3-4: Website Planning and Creation

  • Basics of web development (domain, hosting, CMS)

  • Website design principles for marketers

• Day 5-7: SEO Fundamentals

  • Introduction to SEO

  • Keyword research and on-page SEO basics

Week 2: Content Marketing and Social Media

• Day 8-9: Content Marketing

  • Content creation strategies

  • Blogging, video marketing, and content curation

• Day 10-12: Social Media Marketing

  • Overview of major social media platforms (Facebook, Instagram, LinkedIn, Twitter)

  • Creating a social media strategy and calendar

• Day 13-14: Social Media Advertising

  • Basics of Facebook and Instagram Ads

  • Setting up your first campaign

Week 3: Paid Advertising and Email Marketing

• Day 15-16: Google Ads and PPC

  • Introduction to Google Ads

  • Creating and optimizing PPC campaigns

• Day 17-18: Google Analytics

  • Basic setup and understanding analytics reports

  • Making data-driven marketing decisions

• Day 19-21: Email Marketing

  • Building an email list

  • Designing effective email campaigns

Week 4: Advanced Topics and Project Work

• Day 22-23: Mobile Marketing

  • Overview of mobile marketing

  • Mobile apps and mobile web marketing strategies

• Day 24-25: Affiliate Marketing and Influencer Marketing

  • Understanding affiliate marketing

  • Working with influencers and building partnerships

• Day 26-27: Digital Marketing Tools and Automation

  • Overview of digital marketing tools (e.g., Hootsuite, HubSpot)

  • Introduction to marketing automation

• Day 28-29: Final Project

  • Develop a comprehensive digital marketing plan for a product or service

  • This should include strategies for SEO, content marketing, social media, and paid advertising

• Day 30: Final Presentation and Feedback

  • Present the final project

  • Discuss feedback and lessons learned